Performance Advertising
Ads measured by bookings and the cost of each booking.
Cost per bookingCost per bookingTotal monthly investment (package plus ads) divided by the number of bookings. The number we hold ourselves to.Cost per enquiryCost per enquiryAd spend divided by the number of enquiries. Useful, but not enough on its own.Ad budgetAd budgetPaid to the platforms directly (Google, Snapchat, Meta, TikTok). Not part of the package price.
When you need it
Ads that bring clicks but no bookings drain the budget quietly. We build campaigns on real tracking from the first click to the booking, and stop what does not work within days of seeing the result.
What it includes
- Meta, Snapchat, TikTok and Google campaigns
- A dedicated landing page for each campaign
- Full tracking from click to enquiry to booking
- Continuous ad testing and rotation
- Daily optimisation and monthly spend reconciliation
What changes for you
- A known cost per booking for every campaign
- Budget moves to what works as it happens
- Ad accounts always belong to your facility
How we work
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1
Measurement first
Pixels, tracking and forms, so we know which ad brought which booking.
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2
Pick the channel
Google, Snapchat, Meta and TikTok by specialty, city and audience.
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3
Test fast
Several messages and visuals in week one, then keep the best.
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4
Judge by bookings
Reports in cost per booking, not views.
Work out cost per booking from your numbers
Cost per booking is the number we hold ourselves to: enquiries alone do not fill a schedule.
Questions about this service
Is ad budget included?
No. It is paid to the platforms directly; we manage spend up to the cap in your package.
When do enquiries start?
Usually within the first two weeks, with cost improving after the first month of testing.
Are medical ads allowed?
Yes, within each country's health authority rules, and we review every ad before it runs.
Services that work with it
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Growth Strategy & Management
One plan that ties your goal to your budget and every channel, measured every week.
Service details -
Brand & Creative Production
Identity, photos and video that make patients trust you before they meet you.
Service details -
Social Media Management
Accounts that answer your patients' real questions, and a team that replies to every message.
Service details
Let us find what your facility actually needs
A 30-minute online meeting. We review where you are today and leave with a clear first step, whether or not we work together.